For us it is more than just creating bikes capable of winning Olympic and World titles. We build the bikes that we want to ride and be proud of.
We design every bike from the ground up specifically for its intended purpose. Whether it’s an Aerodynamic road bike to win the Olympics, a TT bike to win the Ironman World Championship, a trail ready Full Suspension MTB or a hybrid for your daily commute the same attention to detail and R&D philosophy has been applied.
Our award-winning Elite Series range, as used by a number of World-Class athletes, is designed following a sophisticated development process to ensure we deliver the highest level of performance attributes for every rider.
Designed for everyone – from the enthusiast through to the everyday leisure cyclist our performance series has been specifically designed for purpose to achieve unrivalled all round performance and affordable value.