This is Boardman Bikes

Everyone here at Boardman Bikes rides bikes, and we are proud that we are Out There With You. This declaration is at the heart of our business and has shaped everything we do. To us bikes are more than just machines, they are a way of life. Just like you, we genuinely are out there every day in all weathers on all types of bikes, testing, refining and enjoying riding our bikes.

We build the bikes that we want to ride because we do ride. We are constantly testing, tweaking and improving to ensure that our products offer the best riding experience.

We are constantly looking inside and outside our industry to see where we can refine our range. Never being complacent with where we are, always questioning why something is that way. It’s looking for these answers that allowed our founder and Chairman Chris Boardman to change the modern bike as we know it. That ethos still lives on in the company today, everything we do today, we do it to make it better for you tomorrow. This is what Boardman is all about.



In what has arguably been our most intensive year ever, we have launched both new Elite and Performance ranges under the new branding. We have increased our roll out into International territories. We have launched our consumer direct operation in the UK. Our athletes have had the best performances ever, highlights being the inspiring performance by the Brownlee Brothers with Gold and Silver in Rio on their AiR 9.9s and domestically Ryan Perry winning the time trial triple crown over 25, 50 and 100 miles on his TTE. On top of all of this we have been developing our World Class Performance and R&D centre which typifies our “Out There With You” brand guidelines and will form the long term base for the Boardman brand, watch this space!  


After 8 incredible years which have seen the Boardman brand go from strength to strength it was time for the team to take stock of the brand we have created and evaluate what it means to us and our customers. We set about deconstructed and then rebuilding the brand around the core values of the team and the brand. We are proud that we are “Out There With You”.


In what is another pivotal year for the Boardman brand, the acquisition by Halfords PLC cements the foundation for our brands future. The collaboration with Halfords not only brings with it financial investment but also the infrastructure and economies of scale required to ensure that Boardman is best positioned to keep delivering the best products and value to our customers. Our supported athletes just keep on winning with the Brownlee Brothers winning Gold and Silver as well as Team gold at the Commonwealth games. We also secure a Hat Trick of Bike Brand of the year awards with Tri 220 this year.


Following significant R&D, 2013 is all about product with new ranges of both Elite and Performance level bikes launching. The highlight of the Elite range is the all new TTE which is arguably the fastest and most integrated TT/Triathlon bike in the world. The all new SLR Endurance platform also hits production for the first time and spans the range right from Team Carbon level through to Elite 9.8, once again revolutionising what is possible at ever more attainable price points. MTB and Hybrid ranges also get a complete overhaul with the new MTB FS platform picking up a Bike of the Year award. The awards keep coming in 2013 with Boardman once again being awarded the Tri 220 Bike Brand Of The Year.


A superb Gold and Bronze by the Brownlee Brothers on their AiR 9.8s at the London Olympics along with Pete Jacobs win on his AiR TT 9.8 in the Ironman World Championships ensure that we are the dominant brand in Triathlon. This is further highlighted by Tri 220 awarding us with Bike Brand Of The Year. Product development continues with design and testing on the super aero fully integrated TTE well under way. Sales continue to grow in the UK and now Internationally.


This pivotal year begins with us launching our first full Elite range with models spanning AiR, AiR TT and SLR platforms. We also launch our third generation of Performance range bolstering the brands rapid growth in the UK market and Boardman International starts the roll out of the brand to International territories. The United Healthcare Team take the new Elite range to some of the most prestigious races in the world and are the dominant team in the US Pro calendar on-board their AiR and SLR 9.8 machines. The Brownlee Brothers are now a dominant force in the Triathlon world with Alistair riding his AiR 9.8 to the ITU World Championship and there is a surprise World Championship win for Mads Wurtz Schmit in the Junior Time Trial onboard an AiR TT 9.2.


We continue our growth trajectory in the UK with sales overtaking many more established brands. Our long term strategic direction starts to take shape with Boardman International being set up to look after global sales and manage the Elite level product. R&D is now well under way for our first full Elite range with samples being tested by our World Class athletes including the US Pro road team United Healthcare.


Our product innovation continues with the launch of our first full Carbon road bike line up based on Nicole Cooke’s Olympic winning frame. Highlights of the range include the Team Carbon which is the UK’s first uncompromised sub £1000 carbon road bike. We also launch our first full suspension MTB range with all models winning specialist press test reviews against some of the most established global MTB brands. The Halfords Bikehut race team demonstrate the capability of the Carbon road range through their dominance of the UK Pro road race scene and Alistair Brownlee begins his domination of the Senior World Triathlon series with a win in Madrid leading to the overall win on his Road Pro Carbon.


Our strategy of designing and building the best performing product at any price point continues to be a winning formula with sales smashing all forecasts resulting in us becoming the fastest growing British Premium bike brand of all time. Specialist press review wins continue to flood in cementing our reputation as a major premium brand. Following 2 years of intensive R&D we start testing our first full carbon frame culminating in Nicole Cooke winning the Olympic Road Race on the frames first competitive outing. Amongst many other victories we have to mention Rob Hayles winning the British Road Race Championships on his Road Pro, great result!


2007 saw us launch our first range in the UK to widespread critical acclaim exceeding all our expectations. Our strategy was simple, to design and manufacture the best performing products at any given price point. Due to our products high quality, exceptional performance and great value Specialist press review wins against some of the biggest global brands soon followed. As the Tour De France rolled out of London in July 2007, the Boardman journey had started.


2016 Rio Summer Paralympic Games – Making history by becoming the most successful female British Paralympian of all times, Dame Sarah Storey, showed the world on her Boardman Air Signature who is the golden lady of the road.

2016 Rio Summer Olympics Games - On August 18th at the 2016 Olympic Games in Rio, winning both the Gold and Silver medals on their custom painted Signature Air bikes, the Brownlee brothers proved to the world that they are two of the finest triathletes ever to grace the sport.

2016 British National Time Trial Championships – Captain Ryan Perry won the British National Time Trial 25 mile championships. With this, he achieved the triple on his Boardman TTE by also winning the TT 100 and 50 mile national championships earlier in the season

2015 Ironman Texas - Joe Skipper 2nd Place IM Texas on his Boardman TTE 9.8

2015 Norseman Xtreme Triathlon Norway Men - Allan Hovda 1st place on his Boardman TTE Signature bike

2015 Norseman Xtreme Triathlon Norway Female - Kristen Lie 1st place on her Boardman ATT 9.8 bike

2014 ITU World Triathlon - Ali Brownlee won ITU World Triathlon Edmonton, Hamburg, London and Yokohama on the Boardman Air 9.8 bike

2014 Glasgow Commonwealth Games - Ali Brownlee became the Commonwealth Champion and Jonny 2nd on their Boardman Air 9.8 with GB custom paint bikes

2012 Ironman World Championship KAILUA-KONA, Hawaii 2012 – Pete Jackobs won the Ironman World Championship in Kona, Hawaii with the time 8:18.

October 2012 - Pete Jacobs wins IM world championships on the Boardman TT 9.8 custom build bike.

2012 London Summer Olympics – On August 7th at the London Olympics, Alistair Brownlee takes Gold on Boardman Air TT 9.8.

2012 London Summer Olympics – On August 7th at the London Olympics, Jonny Brownlee takes Bronze on Boardman Air TT 9.8.

2009 ITU World Championships – Alistair Brownlee won all five of the season’s events in which he competed on his Boardman Road Pro Carbon.

2008 Beijing Summer Olympics - In 2008 at the Beijing Olympic Road Race Nicole Cooke sprinted to victory to become Olympic Champion on her Boardman Road Pro Carbon.

2000 - World Hour Record (Athletes Hour), Manchester - Chris Boardman makes World Hour Record (Athletes Hour) with the incredible result of 49.411km in Manchester

1999 - Chris Boardman completes his second Tour De France as well as winning Bronze medal in the World Time Trial Championships, Italy.

1998 - Chris Boardman comes first in the Prologue in Tour De France, Ireland with the 2nd fastest ever 54.193kph

1997 - World Time Trial Championships, Spain - Chris Boardman takes bronze medal in the World Time Trial Championships in Spain

1996 - Hour Record Manchester - Chris Boardman pushed his body and machine beyond what was considered possible and achieved an incredible 56.375km.

1995 - Chris Boardman wins the 4th stage of Time Trial Four Days of Dunkirk as well as being on the podium on several stages of Dauphine Libèrè in France

1994 World Champion – Chis Boardman becomes the world Champion in Individual Time Trial (Italy) and in 4000m Pursuit (Italy).

1993 World Hour Record – Chris Boardman takes the World Hour Record with an incredible result of 52.270

1992 World Record – Chris Boardman took the World Record on 4000m Individual Pursuit, 4 minutes 27.357 seconds.

1992 Barcelona Summer Olympics - Chris Boardman won the first cycling Olympic gold medal for Britain in 72 years in Track Pursuit at the Barcelona Summer Olympics 1992.

1981 - It all began in 1981 when a 13 year old Chris Boardman turned up to a local 10 mile time trial in cut-off jeans and on a recycled bike. This was the first race that started a meteoric rise first through the Amateur and then Professional ranks culminating in Olympic, World and Tour De France stage and Yellow Jersey victories.