"Our aim at Boardman is simple - to create a great British cycling brand."

 

The Company - where it all began

 

Towards the end of 2004, Alan Ingarfield, Sarah Mooney and Chris Boardman MBE came together - and with their shared ambition, energy and vision created Boardman Bikes - a performance based British bicycle brand. From the onset, the company was galvanised by building a team of specialists in all key areas ranging from design engineers, frame builders and investment through to specialist cycling business acumen, design and marketing.

 

"From my perspective, it is essential that all Boardman bikes set great riding performance standards and do exactly what is expected of them - this is a fundamental part of our collective vision and long-term ambitions for the brand."

 

Alan Ingarfield, CEO, Boardman Bikes

Alan's background as an elite sportsman (former UK Ironman record holder) provides a great insight into the end-user's mind-set. As part of his role, Alan is responsible for identifying sponsorship opportunities across all disciplines - a task made easier by his extensive cross-discipline experience and a range of expertise and sporting connections developed through more than two decades of competition and coaching.

 

Chris Boardman MBE, Director of R&D, Boardman Bikes

Chris is involved from the start through to completion of every project at Boardman Bikes. Chris also holds the position of Director of Research and Development for the highly successful GB cycling team.

 

 

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