"Our aim at Boardman is simple - to create a great British cycling brand."
The Company - where it all began
Towards the end of 2004, Alan Ingarfield, Sarah Mooney and Chris Boardman MBE came together - and with their shared ambition, energy and vision created Boardman Bikes - a performance based British bicycle brand. From the onset, the company was galvanised by building a team of specialists in all key areas ranging from design engineers, frame builders and investment through to specialist cycling business acumen, design and marketing.
"From my perspective, it is essential that all Boardman bikes set great riding performance standards and do exactly what is expected of them - this is a fundamental part of our collective vision and long-term ambitions for the brand."
Alan Ingarfield, CEO, Boardman Bikes
Alan's background as an elite sportsman (former UK Ironman record holder) provides a great insight into the end-user's mind-set. As part of his role, Alan is responsible for identifying sponsorship opportunities across all disciplines - a task made easier by his extensive cross-discipline experience and a range of expertise and sporting connections developed through more than two decades of competition and coaching.
Chris Boardman MBE, Director of R&D, Boardman Bikes
Chris is involved from the start through to completion of every project at Boardman Bikes. Chris also holds the position of Director of Research and Development for the highly successful GB cycling team.
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Boardman Bikes today
The business continues to go from strength-to-strength. We've expanded the team, taken on new sponsorship partnerships which will extend our global outreach and we're making our product available to a worldwide audience.
Today's range has built upon the early success of our bikes and covers Road, Mountain, CX, Hybrid and Women's bikes alongside selected performance based clothing and accessories. Our bikes are available globally through our carefully selected retail partners - ensuring you get the right bike and the right service.
A true passion for cycling remains at the heart of our business - and we think it shows in the range.